Frequently Asked Questions

How long does a typical project take, and what affects the timeline?

Most builds and strategic redesigns complete within two to six weeks. Timing depends on content readiness, number of service pages, the volume of photography, and how quickly we can get feedback at key milestones. We compress timelines by drafting content frameworks early, using modular layouts that scale, and working in short review loops. If you’re migrating from an older site, we plan redirects and DNS updates in advance to avoid downtime and preserve search equity.

What exactly is “strategy-first,” and why does it matter for contractors and local services?

Strategy-first means we map your services, audiences, and service areas before we talk colors and layouts. For trades, the buying journey is specific: people scan for capability, proof, and convenience. We architect pages to answer those questions in order—what you do, why trust you, where you work, how to schedule—so visitors don’t roam aimlessly. This reduces bounce rates, shortens decision time, and increases qualified inquiries.

Do you write the copy, or do we need to supply content?

We guide the message and can write concise, benefit-led copy that reflects your expertise without jargon. If you have existing content, we’ll refine and reorganize it to make it more scannable and persuasive. We ask for service details, unique selling points, service-area lists, and any policies (warranties, safety, certifications) that build confidence. Our goal is to sound like you on your best day, not like a template.

How do you approach local SEO without turning pages into keyword spam?

We structure the site so services and locations are unmissable, then we write natural language that humans actually want to read. Titles, H1s, and meta descriptions are aligned to search intent; internal links help crawlers understand relationships between services and nearby cities. We apply structured data (schema) to highlight your business details. The emphasis is on clarity, relevance, and speed—three things that help rankings and conversions simultaneously.

What performance work do you do to make the site feel fast in the real world?

We right-size and lazy-load media, reduce layout shifts, and streamline critical rendering paths. We avoid heavy libraries when a few lines of clean code will do. We measure performance with both lab tools and field data where available, focusing on Core Web Vitals such as LCP, CLS, and INP. A fast site is easier on mobile data plans, reduces abandonment, and sends positive signals to search engines.

Can you connect forms and calls to tracking so we know what’s working?

Yes. We instrument phone links, forms, and key interactions so you can see which pages and messages drive contact. If you use call tracking, we integrate it; if not, we set up simple analytics that still answers the question, “What brought this lead here?” We prefer transparent, privacy-respecting setups that don’t slow the site down.

What do you need from us to get started quickly?

A service list, service areas, any logos or brand assets, a few strong project photos (even smartphone shots can be edited), and a direct contact for approvals. If you have a current website, share admin access and hosting details so we can audit performance and plan a clean launch. Clear point-of-contact and timely feedback are the biggest accelerators.

How do you handle hosting, domains, and email deliverability for forms?

We’ll recommend reliable hosting appropriate to your traffic and help configure domains and DNS correctly. For contact forms, we set proper sender/receiver settings and advise on SPF/DKIM to improve deliverability. If your host doesn’t support dependable mail, we’ll suggest a transactional email service to keep leads out of spam.

Will the site be easy to update without breaking things?

Yes. We favor clean HTML and lightweight styles that don’t require complex build tools to make common edits. We’ll show you how to change text, swap photos, add a new service card, or post a simple update. If you prefer hands-off, our maintenance covers routine changes and checks.

What if I don’t have professional photos yet?

We can launch with curated placeholders and a plan to replace them as we gather real project shots. We’ll also give you a simple photo guide: framing, lighting, and angles that build credibility—especially for before/after sections and detail shots of craftsmanship.

How do you measure success after launch?

We define success in practical terms: more qualified calls, clearer quote requests, and fewer dead-end inquiries. We watch engagement on key pages, form completion, and call actions. If a section underperforms, we adjust layout, headlines, or proof elements. Iteration is built into maintenance so the site keeps pace with your business.

Do you support social media and ads if we want to drive traffic?

When it serves your goals, yes. We craft consistent landing experiences to match your ad promises, reducing drop-off and improving cost-per-lead. We prefer simple, testable campaigns with clear offers. The website remains the foundation; ads amplify what already converts.

What’s included in maintenance, and why is it important?

Maintenance protects performance and credibility. We keep software current, monitor uptime, back up the site, and make small content improvements. We also review analytics to spot friction early—broken forms, slow images, or messaging that needs tightening. A maintained site converts more reliably and costs less to fix over time.

Can you help migrate from an old website without losing search visibility?

Yes. We inventory existing URLs, map redirects, and carry over strong content while cutting dead weight that confuses visitors or dilutes relevance. We validate indexing and performance post-launch and keep an eye on search console data to ensure a smooth transition.

What happens if we need something custom in the future?

We build with growth in mind. If you need a booking widget, estimator form, location pages, or a project gallery with filters, we can add components without tearing down the house. We’ll propose the smallest change that achieves the biggest result.